First, a little history...
In ancient Scandinavia and Germanic Europe a mead hall or feasting hall was simply a large building with a single room. From the 5th century to early medieval time such a building was the residence of a lord and his men with the mead hall generally being the great hall of the king. In this hall, the king would treat his guests with superb hospitality. Mead, ale, and food were provided as well as water and cloths to wash one’s face and hands.
From at least the 10th century onward in Norse mythology, there are numerous examples of halls where the dead may arrive. The best known example is Valhalla, the hall where Odin receives half of the dead lost in battle. Freya, in turn, receives the other half at Sessrumnir.
The story of Beowulf (Bee wolf) includes a Mead-Hall called Heorot that was so big and had so much attendant laughter that the monstrous troll Grendel broke in and slaughtered the noisemakers. So as you see the mead hall is very old and is set in tradition, custom, and myth.
Now, back to modern times…
We at The Brimming Horn Meadery have taken the old approach to our business. Since we are in the business of hospitality by providing the delicious nectar of the gods to drink, we need to extend the same kind of superb hospitality as the ancient kings. We share the old world view of our ancestors and we will make sure our mead hall is a place to feel safe, as a place for our guests and customers to be treated with the utmost care, and to see that their needs are met. If we fail to show our guests the best hospitality we can give, we fail as a business. We want people to feel welcome, to feel a part of our business, and to enjoy their time in the mead hall. Hospitality makes strangers friends, friends into family, and family into community. Hospitality is the foundation stone upon which our society was built on in the days of old and must be the foundation of our business if we expect to build it to last for the future.
As important as it is to be a good host, it as also important to be a good guest. As with all healthy relationships when good is given, good is returned. There is a reciprocal gift of what you give out will be returned with friendship,wealth, community and a good reputation. Your mead hall will be a destination point, a place of good drink, fun and memories.
Brimming Horn Meadery
“All that a gift could do, food and drink could also bring about; it could mean honour or dishonour, could bind and loose, give good fortune and act as a cheek upon luck.” -Gronbech